THE WIRE: Staying true to your business vision

The director of the newly launched business, The Property Associates, sits down with Grace Ormsby and Sadhana Smiles to detail how she made the jump from being a top gun of a major real estate brand to the boss of her own independent agency.

iona also shares some interesting (and hilarious) tales of the “culture shocks” she encountered when she relocated from Brisbane to the Gold Coast, unpacks the hardships she overcame when stepping into the role of a business owner, and underlines that establishing a successful business is no date with destiny — it takes hard work, dedication and the right growth strategy.

In this episode, you will hear:

• The importance of setting business prices honestly and correctly
• Why a good business needs to have a solid foundation in order to build it out sustainably and organically
• What factors and offerings can help you stand out in a market

Listen now!